Challenge:
The Chess Foundation wanted to inspire more schools to introduce chess as a learning tool, but their existing communication lacked clarity and emotional appeal. Teachers, parents, and partners found it difficult to understand the foundation’s full range of programs and resources. The old materials were inconsistent and did not reflect the educational and social value of chess for children.
Solution:
Developed a cohesive visual graphic elements clearly communicate the foundation’s mission — to make chess accessible, fun, and educational for children. The new design combines strategic structure with playful elements, balancing professionalism and approachability. Consistent messaging across digital and print channels strengthens recognition and trust among schools, educators, and sponsors.
My Role:
Manages the projects from concept to completion, including art direction, layout, and production of all visual assets. I created a design system and color palette inspired by the logic and creativity of chess, ensuring a consistent and engaging brand experience across all touchpoints.
Result / Outcome:
Delivered a warm, professional, and user-friendly graphic elements that effectively communicate the foundation’s vision. The new visuals increased engagement from schools, improved understanding of programs, and reinforced the foundation’s credibility as a key educational partner.
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